Well indeed, what does make a good logo design brief? In my experience, a good logo design brief is written by someone who knows exactly what they want from a logo design and, that they have put some thought into the process. From the colour scheme to the kind of imagery they are seeking. Yes, this is usually enough for a great working relationship to begin. In an ideal world, we would all like to have only clients that know what they want.
I always politely stipulate that a client, or a potential client, will need to present or contribute their very own ideas as part of the initial logo design brief. I do, however, still get the one in every five clients who, even after reading the design package details before purchasing a logo design service, insist that “I am open to anything” and then expect more when “anything” is apparently, not good enough. Go figure. I have had some pretty poor ones in my time as a professional logo designer but the really good ones make up for them all and here is the best one ever. Or the best logo design brief I have ever had, to date.
The best logo design brief to date.
The following is a true consignment I recently received from a client who purchased a logo design package that I have available on eBay.
“I’ve just nervously purchased your services from Ebay… Your feedback is really good so I am excited to work with you.
Ok, so in short, my requirements….
Bit of an odd one but this is a birthday present (well part of one!). My husband has a full time job but loves to BBq, smoke and cook the most amazing things. We have always discussed “The dream” of having his own business doing this but he really never has had the guts (or the get up and go lol) to actually do something about it. We’ve always called the “business” Jack’s Meat Shack, which now, ta da is registered on Companoes hose and the plan is to get him a logo, some products and bits and pieces for his birthday to see if this dream could actually become a reality!
So that’s the first thing about us, we’re not corporate, everything is family orientated and I’d like the deign to reflect that in some way.
… possibly some antlers may look good alongside the name itself, or other pictures I’m thinking of is some kind of bbq’d animal (not a pig though everyone does pig??), branding iron, BBQ utensil…. All I know is there definitely needs to be a picture.
Really love rustic look, big chunky letters, he loves Cowboys, wood pallet look that kind of thing, I have attached some pics from looking at Google to steer us in the right direction.
As I say I was to be able to put this on some aprons, T shirts, notepads etc so please do let me know what else you need from me to make this happen!”
So… What makes this the best logo design brief?
Firstly, the nature of the business has been described very well. “Jack loves to cook, BBQ and smoke his own food”. Mmm… sounds scummy.
The client has used conceptual descriptions as she explains here ideas. Wood, animal, utensils, branding ion. She has stated that she defiantly sees her logo conveying an image. None of this old “I am looking for a professional corporate logo design” nonsense. What is that all about?
And there is more… Big Chunky Letters. “Cowboy”
The best thing I love about this logo design brief is the back story. The history. Evan as an early project The story of “Jack’s Meat Shack” already has a history.
Learn more about the logo design brief in our article Design brief: What a logo designer needs to know.
“Telling your story” is now something I ask clients to do as part of the logo design brief. As well as helping the client think about what they may want their logo design to be, it also adds more depth to the designers perspective and aids creative inspiration. In my opinion anyway.
My recommendations on amazon
Price: £15.74Was: £15.99
What do you think?
What are your thoughts and ideas of the best logo design brief, either as a logo designer or a client? Please leave your comments below.