Fibre Tech Asbestos Solutions are a small asbestos surveying & removal company. Adam Ridky, who commissioned me for this design via my eBay listing, had no idea to the kind of design or what to include and left the whole thing to my creative licence. Not something I expect when someone purchases an express service. However, I agreed to the request under the condition that the time frame would be downgraded from one to two working days, to “longer than the estimated guide time”. As I was not too busy at the time I was able to present Adam with his initial logo design concepts within 36 hours of his Sunday purchase and supply the final files the same evening.
Comming up with the ideas for this logo design.
Researching Adams competition threw out some common cliches. as well some really ugly, done logo designs. Hazard Triangles and gas masks? Come on people, you are scaring people away; we all know that asbestos is dodgy stuff. That’s why Adam is busy removing it from older buildings and the like.
As I mentioned, among other places, asbestos was once a common building material. Suprisenly “building” and “roof” themed logo designs appear not to be overused in the overall “asbestos removal category.
I love wordmark logos. Unless a logo design brief contains several unique design concepts, or I am specifically asked not to, I always like to include a wordmark logo design as part of the initial concepts. As well as being stand alone and unique, they add extra variety value to the choices on offer.
I considered the environmental green approach. Overs had gone with trees, leaves. even foliage sprouting out from the typeface. There’s nothing green about asbestos unless it is being disposed of in a safe manner. I did offer a green option, as you can see from the pictures, but I have combined the green element of the logo design with the construction, or destruction, side of the coin.
The proof of the pudding is in the proof draft copy.
Here are Adam’s initial design concepts.
Adam chose concept number 2.
Another happy client.
I have learned from experience and have adapted my logo design marketing strategy accordingly. In the past, I have been guilty of refunding upfront fees, with an apology, when the workload is at a peak. But peeks come and go and the work is not always so frequent. In this case, instead of declining a project to relieve the pressure of fulfilling the needs of others I just needed to politely explain that I am willing to go that extra mile with compromise. That compromise being, “your project may take longer than advertised”.
Interested in buying a logo design package? Then look no further.
Here are some more of my helpful articles for fellow logo designers and potential clients alike.