WordPress, as well as being a great content management system is also a great platform for blogging. Not surprising, this being the purpose of the software when it was first made available in 2003. Instead of pages, the WordPress blog is made up of “posts” that appear in date order, or latest post on the top of the WordPress blog page.
If you want to use your website to provide information, news, to tell your story on travels or share your recipes and photos, or any other content then you will need a blog.
If you are a tradesman/woman, plumber, chief, beautician or any trade or business you should also consider keeping a blog for two great reasons. #1. It is a great way of showcasing your past and latest work or projects to your potential clients, & #2. It is great for S.E.O. By publishing your story (with photos) on that bathroom flooring you laid in King’s Lynn, then your post could well be flagged up when someone searches Google for “bathroom flooring near Kings Lynn”
This article you are reading now is part of a WordPress blog. I never thought I will be blogging myself on my blog when I first set up a website for the first time. However, I learnt that “content is king” when it comes to getting discovered on the internet. As well as becoming enjoyable it has paid off in dividends of incoming traffic from Google and Social media.
Setting up your WordPress blog page.
As shown in my previous post WordPress. Build your own website for next to nothing log into your WordPress admin area or dashboard. Create a new page and give it an appropriate title. For this example, I am going with “Blog”
Then hit “Publish”
If your menu settings are set to automatically add pages then the new page will be added to your menu.
Now click on customise and then Home page settings.
select your new page you have just created the blog page and click publish to save your changes.
Write your first WordPress blog post.
Setting up a WordPress blog post is similar to setting up a WordPress page.
Give your post a meaningful title and start creating your content.
Tips on content and readability.
Use supporting photos and the headings (H1, H2, .etc;) function to break down your content into less frightening bite-size chunks of text.
Shorter paragraphs are easier to read. If you are entering a third sentence to the current paragraph then consider entering a new paragraph instead.
Headings are very helpful. When someone scans your post and provided the information is there, will install your reader’s interest and will keep them on your post and your entire site for longer thereby reducing bounce-rate. All good for your SEO (search engine optimisation) and page ranking. The addition of images also makes for a more interesting read for your users.
Add a feature image.
This will show in your feed next to the post and a large image at the top your post 9dependent on your theme and settings).
Social media sharing buttons.
If you have the Jetpack plugin installed you can add some social media sharing buttons to your post. You will need to configure this in the Jetpack settings. There are lots of other social button plugins avalable.
Your post will be sorted into categories. You can add some categories that relate to your sites main subject(s). As well as helping your readers find the content they are looking for along with any related articles you have published in helps with search engine crawlers that will be able to index your posts and pages into relevance. So creating the right categories for your niche and correctly placing them is essential if you want to be found on Google, Bing, etc. You can also use more than one category if your post covers more than one. In this case, you must select the primary category. Don’t create a category if you are only going to use it once or twice. Use tags instead.
Chid or sub Categories.
If you are writing a number of posts on different aspects of its main category you can use child Categories. For example, if you are keeping a food-related blog you have a parent category for backing and you can use child Categories for bread, cakes and pies.
Tags are great for important words or phrases that pop up as you are writing that does not warrant a category. For instance, for a food-related blog, you have written a post for an apple pie recipe. So “apple” will be a good tag along with the phrase “apple pie”. Also, other impotent ingredients such as “cinnamon” and “shortcrust pastry” added to the tag cloud will boost your SEO (search engine optimisation).
On this post, I have added tags to include SEO, Social media, Jetpack, Facebook, Google… as these are important to the post and will help with my SEO.
Click on “Publish” and that’s it, all done.
Hope you have found this article helpful. As always the posts are open to comments. Have any queries you can add it to a comment on this post or contact me directly via the contact page.
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